Who We Are
SELF-ish Consultancy helps you build whole-life wellbeing – starting with money. It is about alignment, boundaries and sustainable choices. Our work blends Financial Clarity, Money Coaching and Sustainable Wealth strategies reshape money stories with clarity and calm.
Bold
We help you face money stories head-on.
Reliable
Grounded in nearly a decade of financial advisory.
Adaptable
We meet you where you are, in your unique money journey.
Versatile
Blending financial strategy with personal coaching.
Empowering
Helping you take ownership of your wellbeing.
About Amy Yap
Hi, I am Amy, a Certified Money Coach (CMC) ®, Certified Financial Planner CFP®, Life Insurance Advisor, Financial Wellbeing Consultant & Founder of SELF-ish Consultancy.
Since 2017, I have guided individuals and MSME businesses to protect what matters and build towards financial resilience.
With SELF-ish Consultancy, I bridge the technical and emotional sides of money – helping clients shift from survival mode to sustainable wealth.
I believe money is more than numbers. It is a story of choices, culture and wellbeing. My mission is to help you rewrite that story with clarity and confidence.