Holistic Wellbeing, Starting with Money.
Financial Clarity · Money Coaching · Sustainable Wealth
When you care for yourSELF, the whole community benefits. Putting yourSELF first is the first step to wellbeing.”
– Amy Yap, Founder –
Why SELF-ish
Financial Clarity
Guided sessions to help you set boundaries and see money with fresh clarity.
Money Coaching
Structured coaching to transform your money patterns and create lasting change.
Sustainable Wealth
Building long-term financial strategies for confidence, resilience and balance.
About Amy Yap
Hi, I am Amy, Founder of SELF-ish Consultancy.
Life Insurance Advisor since 2017, now expanding into holistic money coaching and financial wellbeing.
I believe money isn’t just numbers – it is deeply tied to our choices, culture and wellbeing. My mission is to help you reshape your money story with clarity and compassion.
Certified Money Coach (CMC)®, CERTIFIED FINANCIAL PLANNER CFP®. With nearly a decade of experience guiding individuals and MSMEs businesses, I bring both technical expertise and human insight to help clients build clarity, resilience, and sustainable wealth.
Ready to begin your holistic wellbeing journey – starting with money?
“I now feel more in control of my money than ever before. Money coaching gave me clarity, confidence, and a clear plan.”
— Petal, Educator
“Eye-opening to realize how much of my money beliefs stem from childhood. The sessions gave me space to reflect and grow.”
— Lexie, Civil Servant
Insights & Reflections
Our blog is coming soon – practical insights and honest reflections for holistic wellbeing, starting with money.